APS Wants Your Thoughts on Make Up Days

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(UPDATE):  Due to inclement weather, Atlanta Public Schools has cancelled classes and all school activities on Friday, January 19. The district will resume normal operations on Monday, January 22.

Here we are again! Another snow day (grimace emoji!).

As you know, we had to cancel classes and all school activities again on Friday, January 19, due to inclement weather. The sun may be out, but it is still brutally cold outside and ice is everywhere. We can’t have our students, teachers and staff members on the roads going to and from school and school activities. It’s just not safe yet.

Friday (January 19) is the seventh school day that we will have missed due to the weather since the start of the school year in August. I know many people are now starting to ask the inevitable question:  Do we have to make up these days, and if so, when and how will we do it?

First, allow me to clarify something about how many days we are required to make up. The Atlanta Public Schools charter with the Georgia Department of Education DOES NOT require us to make up days. BUT, I am concerned about the significant loss of instructional time we have suffered. So, we are looking at ways we can make up the equivalent of approximately 3 instructional days before the end of the school year.

One of the complicating factors I must consider when exploring make up days is that we have historically paid our employees even when the district is closed for inclement weather.   Many of our employees depend upon a consistent paycheck to pay their bills, which is why we do not reduce their pay when Mother Nature doesn’t cooperate.  However, if we make up days during a time that was otherwise scheduled to be a paid holiday, we will have to ask employees to come in to “make up” these days in order to ensure that the make-up options are cost-neutral.  That may seem like a logical request of our employees, but it is not something we have had to do in recent history. We haven’t been in the position of making up days for quite some time, so asking employees to “make up” paid holidays will undoubtedly cause confusion.

Having said all of that, we would like some assistance from you to help us make the best decision for everyone in APS. We have created a survey (click here) with six options for making up the time. We chose these options based on the following factors:

  • We do not want to extend the school year past Memorial Day Weekend, so as not to conflict with summer travel/vacation plans;
  • We do not want to require students and staff to come to school on Saturdays to ensure maximum attendance; and,
  • We do not want to conflict with Spring Break so as not to interfere with travel/vacation plans.

Here are the options:

Option 1 – Make up the days on February 19 – 21 during Winter Break

  • Pros: consolidates make-up days; teachers are already scheduled to work February 19
  • Cons: families and staff may have already scheduled travel for the President’s Day Weekend and/or Winter Break; will require employees who are paid when school is closed for inclement weather to “make up” the days without additional pay to ensure the plan is cost neutral

Option 2 – Make up the days on February 21 – 23 during Winter Break

  • Pros: consolidates make-up days; does not conflict with potential travel plans for President’s Day Weekend
  • Cons: families and staff may have already scheduled travel for Winter Break; will require employees who are paid when school is closed for inclement weather to “make up” the days without additional pay to ensure the plan is cost neutral

Option 3 – Make up the days on February 19-20 during Winter Break and March 19 professional learning day

  • Pros: spreads out make-up days to minimize impact on Winter Break; teachers are already scheduled to work on February 19 and March 19
  • Cons: families and staff may have already scheduled travel for President’s Day Weekend and/or Winter Break; takes away 2 critical professional learning days for staff; will require employees who are paid when school is closed for inclement weather to “make up” the days without additional pay to ensure the plan is cost neutral

Option 4 – Make up the days on February 22 -23 during Winter Break and March 19 professional learning day

  • Pros: spreads out make-up days to minimize impact on Winter Break; does not conflict with potential travel plans for President’s Day Weekend; teachers are already scheduled to work on March 19
  • Cons: families and staff may have already scheduled travel for Winter Break; takes away a critical professional learning day for staff; will require employees who are paid when school is closed for inclement weather to “make up” the days without additional pay to ensure the plan is cost neutral

Option 5 – Add 30 minutes to end of the day from January 29 to March 30

  • Pros: does not conflict with potential travel plans for families and staff; does not interfere with critical professional learning days for staff; likely to have the better attendance than Options 1 – 4 as students will already be in school; will not require employees to “make up” days without additional pay
  • Cons: will require flexibility with start times for athletics and other extracurricular events after school; will require schools to implement plans to ensure instructional time is maximized and not wasted as “extra time” added on to schedule; will require strategies to ensurethe plan is cost neutral

Option 6 – Add 15 minutes to start of the day and 15 minutes to end of the day from January 29 to March 30

  • Pros: does not conflict with potential travel plans for families and staff; does not interfere with critical professional learning days for staff; likely to have better attendance than Options 1 – 4 as students will already be in school; minimizes impact on after school activities; will not require employees to “make up” days without additional pay
  • Cons: will require some flexibility (though less than option 5) with start times for athletics and other extracurricular events after school; may result in more students being tardy to school; will require schools to implement plans to ensure instructional time is maximized and not wasted as “extra time” added on to schedule; will require strategies to ensure the plan is cost neutral

Please, take a minute to complete the survey (click here). We want to hear from everyone – students, parents and staff. The survey will be taken down at 11:45 p.m., Sunday, January 21, and keep in mind that you will only be able to vote one time.

I can assure you that the results will play a significant role in the decision we make. Also, we plan to do some informal polling of our principals and other administrators. Once we have all the facts and opinions, we will be sure to announce our decision in a timely manner.

So, that’s where we are. We will also begin exploring contingency plans for any future closings due to bad weather, as we are at a point where we will need to explore options for employee pay on inclement weather closing dates. We fully expect to be back open for business, bright and early on Friday, January 19. Until then, take the survey (click here), keep warm and stay safe. See you Friday!

We Honor MLK by Continuing Our Journey of Transformation

MLK - Selma to Montgomery, 1965 (2018)

As a native of Selma, Alabama, most of you know about my roots in and respect for the Civil Rights Movement and all of the icons – both famous and unsung – who participated in it.

Today’s 32nd celebration of the Martin Luther King Jr. Holiday has an even more special meaning for our nation, as this year we also commemorate the 50th anniversary of Dr. King’s assassination. Though he has been gone for half a century, it is even more important today that we continue to honor his name by fighting to keep his dream of respect, dignity and prosperity for all alive. And at its core, that is what our journey of transforming Atlanta Public Schools is about – treating our students with respect and dignity, and preparing them to lead productive, prosperous lives.

I am back in Selma this weekend to celebrate the legacy of my own father’s life and look forward to returning again in two months to celebrate the legacy of leaders in the Voting Rights Movement. On Saturday, March 24, I will be running in the Inaugural Selma to Montgomery 51-Mile Dr. C - Edmund Pettus Bridge Picture (2018)Relay (read more about it here), held to commemorate the historic Voting Rights March of 1965 – organized and led by Dr. King, the Southern Christian Leadership Council (SCLC), and the Student Non-Violent Coordinating Committee (SNCC). It was a seminal moment in the Civil Rights Movement, a transformational journey that was met with great resistance. But Dr. King and countless other heroes and heroines of the Movement persisted, and we must do the same even as our transformational journey encounters its share of obstacles. I am always reminded of what Dr. King once said: “We must accept finite disappointment, but never lose infinite hope.” 

APS Day 1 of school.

And we all know that Dr. King did not lead the Movement alone. A short list of those who fought with him includes legends like Congressman John Lewis, the Honorable Andrew Young, Rev. Joseph Lowery and Rev. C.T. Vivian, as well as late, great leaders such as Rosa Parks, Hosea Williams, Fannie Lou Hamer, Rev. Ralph David Abernathy, Dorothy Height, Beyard Rustin, Maynard Jackson and the Jackson Family, and of course, the ever-graceful Coretta Scott King.

Likewise, we are not alone in our quest to make APS a consistently high-performing school system, as illustrated by several of our great partners who will be honoring the King Holiday by completing service projects at a number of our schools:  State Farm (Brown Middle School); Salesforce (Bunche Middle School); Target (Crim Open Campus); Alston & Bird (Dunbar Elementary School); Slalom (Fickett Elementary School); ADP and Leadership Atlanta (King Middle School); and Newell Brands (M. Agnes Jones Elementary School).

I am deeply humbled by the commitment of Dr. King and countless other freedom fighters who marched and paved the way toward making this a better world filled with limitless opportunities for all of us. We should reflect on that truth today and every day, and honor their efforts, struggles and sacrifices by doing our best to keep Dr. King’s dream alive. I can think of no better way to do that than continuing our transformation of Atlanta Public Schools and brightening the futures of our students by preparing them for college and career, so that they may live fruitful lives of boundless possibilities.

Happy Birthday, Dr. King!

#MLKday #JohnLewisFreedomRunners #Selma

Taking Further Steps in School Event Security

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Over the last two school years, I have already seen more shooting incidents around our Atlanta school community involving children than the rest of my other two superintendency tenures combined. It’s so disheartening but it also means we have to be more proactive to protect our students, parents and staff.

As a school district, we responded last year with the “APS United We Play” education campaign, an enhanced game management for sporting events at both Grady and Lakewood stadiums. This campaign, which continues through this football season, was designed to improve safety as well as game day experiences for the participants and the fans.

Another shooting incident this past weekend in a school parking lot while innocent athletes, band students and parents were trying to make their way home after a game raised enough concern for the board and me that we are increasing our safety and security measures for the rest of the season.

Throughout the district, our kids and families should never worry about being safe at school or at a school-sponsored event … during the school day or at any time. Further, our children shouldn’t have to look over their shoulder when they are in their communities.

I cannot express enough my gratitude to the staff and parents who rallied around the kids at Mays to ensure that they were protected and safe. But these incidents show that we must be a school district that stretches harder to be leaders who will protect its children. Because of the world we live in, we must take even more precautions.

We only have so much in resources, so we have created a real-time, stop-gap approach for more security until we complete budgeting for Fiscal Year 2018. These are our additional steps:

  1. We will assign security to our teams and bands to and from games both at our own stadiums and outside of the district for away games.
  2. We will provide security coverage at school parking lots for when the teams and bands return. The officers will remain until everyone has left the property safely.
  3. We will provide coverage for parents and caregivers waiting for their children at the school parking lots.

We will find a way to manage the costs of the additional security to support the real-time adjustments necessary to cover the costs.

There are many community ills that extend beyond our school properties and spill onto our schools. As such, we could, indeed, work to prevent these incidents through proactive efforts. We may have the opportunity to be so when we have our budget conversations on unfunded components of transformation.

It’s something we must consider, and I look forward to identifying ways to ensure stronger safety and security investments as we prepare for FY18.

#APSUnitedWePlay

 

Call to Action for a Kinder, Braver, Safer World

embassyblogphoto1Dear President Barack Obama and U.S. Secretary of Education John King,

It started with the first rally cry:

Je suis Charlie.

And, sadly, then there were more.

Paris. San Bernardino. Brussels. Orlando. Istanbul. Bangladesh. Dallas.

As the United States is still reeling from weeks of tragic events, it came full circle for France last night.

Je suis Nice.

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Among the 84 killed, two are Americans (from my beloved Austin, Texas) and 10 children. Ten children! #PrayForNice

My heart and condolences go out to the families and friends of those who lost their lives in this senseless attack on humanity. We should all be outraged at this random and irrational act of violence! I am a teacher at heart, and I believe there is a sober lesson for all of us to learn and internalize as a country: The terrorist in last night’s attack in the South of France was, according to media reports, from within his own community and described as a Frenchman who lived in Nice and was a resident in the city. He was a “depressed” and a “very weird loner” who was only 31 years old with a history of being “regularly in trouble with the law.”

Think about that.

This could be a person anywhere – including here in the United States.

Right now in one of America’s capital cities, Atlanta Public Schools is in the fight of its life, working to end the cycle of poverty, cycle of bigotry, cycle of ignorance and cycle of violence. We have our hands full just trying to fix our local injustices of the past, which were thrust upon unknowing and innocent black children in the aftermath of the nation’s largest cheating scandal in public education.

Our Turnaround Strategy is based on a straight forward child-centered agenda that is about whole child development where Social Emotional Learning (SEL) is the district priority. At the same time, we are working tirelessly to provide additional mental health supports through expanded provider partnerships and school based health clinics. And, while I’m proud of what we are doing here in Atlanta – fighting with a team of people who are equally committed to this effort – I know that more needs to be done in order to bring about real lasting change.

Just this week, Mr. Secretary, in your interview with Politco, you asked America a genuine and legitimate question: “I worry each day…are we doing enough to make it better for young people in schools?”

My answer: No, we are not.

We definitely know that we aren’t doing enough for our children especially black, brown and poor children in our urban centers.

At the live nationwide “town hall” meeting broadcast last night, there were many people asking what could be done to combat hatred and senseless violence. Participants, including you, Mr. President, talked about the challenges of moving from words to action: “We expect police to solve a whole range of societal problems that we ourselves have neglected,” you said calling prominent incidents sometimes “the catalyst for all the other stuff that may not even have to do with policing coming out.”

I believe there must be a national agenda led and invested in by leaders of our country. I believe we have to get beyond the talk and get to action. I believe we need a plan to teach these foundational skills for the long-term academic and psycho-social success of all students while at the same time providing adequate mental health intervention for those students who need the additional support. It takes both!

It’s time we start addressing these problems starting at the youngest age both in our communities and in our schools. It’s time we start shifting from reaction to prevention which means a shift in the conversation and the strategy: If we can teach students to persevere, be empathetic, set goals, overcome obstacles and develop healthy relationships, what can our country do to support it? There are many good folks on the frontline who have helped shape my thinking and this proposed solution:

  1. Invest in a national agenda in at least 60 of the largest urban school systems for social emotional learning implementation and funding for early intervention in early childhood education and mental health supports.
  2. Launch and support key states with state policy agendas that support these efforts.
  3. Support more research, instructional framework development and assessment mechanisms so that every school system has a working design to get started in their school communities with quality guidance from the Collaborative for Academic, Social, and Emotional Learning (CASEL).
  4. Replicate best practice school resource officer “triad model” for safe and supportive schools through National Institute of Justice.

To ramp this up quickly and with fidelity, I recommend that the U.S. Department of Education consider an SEL zone-type designation similar to a Promise Zone (HUD) or Promise Neighborhood (DOE) that highlights a community for additional direct and indirect benefits. This would be followed by an executive order from the president with a call for emergency federal funding to support the order.

We need an America and a world where people don’t have to live in fear that our public celebrations might turn into bloody massacres.

We need all citizens, especially our children, to live with the aspiration of random acts of kindness instead of the fear of random violence.

We need the leaders of our country to immediately accept this proposal as a significant part of the solution for our nation’s youth.

#StopTheViolence

#SELMatters

#SupportOurSchools

We need action and investment now for the hope of a kinder, braver, safer future for our children. Our country must do its part to make this world a better place for the generations to come.

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We ‘made up our mind’ to celebrate literacy and Dr. Seuss’ birthday!

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Burgess-Peterson students were eager to sing Happy Birthday to Dr. Seuss.

I hugged a cuddly Lorax who wore slippers, not boots. Took selfies with Things that were tiny and cute. I grappled with friends over a fish, dog or yent. All in all, I can say, my day was well spent.

OK, OK, so I’m not Dr. Seuss or a writer anywhere near the genius that is Theodor Geisel (Dr. Seuss’s real name), but I did have a blast celebrating the National Education Association’s Read Across America Day today by reading Seuss’ newest book, What Pet Should I Get? to early learners at Burgess-Peterson Academy, Wesley International and KIPP Strive Primary! Read Across America Day is an annual, nationwide event that promotes literacy while celebrating Dr. Seuss’ birthday.

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A warm welcome from Wesley International students!

What Pet Should I Get? tells the story of a brother and sister (the same kids featured in the beloved One Fish, Two Fish, Red Fish, Blue Fish), who are having a tough time deciding on a new pet while visiting a pet store. The manuscript was only discovered in the last few years and published in 2015, 50 years after it was originally written (that is so cool).  True to form, there is a deeper message embedded in the story that goes beyond choosing a pet. The story reminds readers that choices are powerful, and when given the opportunity, they should make wise decisions. All of the kids agreed that their favorite line in the book was, “Make up your mind!”

A big Seussical shout-out to principal David White at Burgess; Lakeesha Ramdhanie, lower school dean at KIPP Strive Primary Academy; and teacher (and friend), Tracy Trammell at Wesley International, for giving me the opportunity to be spontaneous and silly with their students. Today was our day!

“You’re off to Great Places! Today is your day! Your mountain is waiting, so… get on your way!” –Dr. Seuss, Oh, The Places You’ll Go!

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KIPP Strive Primary students asked great questions today.

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APS Advances Strategy for Transformation

When I unveiled the APS Turnaround Strategy during the State of the District last October, I explained that because of the longstanding, multi-generational educational needs of our students and a looming, high-stakes potential takeover Opportunity School District, we did not have time to waste. I also expressed that we would move with deliberate speed in a way that would not always be popular or comfortable, but always essential or even critical.

We’ve been working on transforming APS for months: the Day One: Be There attendance campaign, our remediation and enrichment initiative for students affected by CRCT cheating, the launch of a college-access and scholarship partnership with Achieve Atlanta, and the establishment of a College and Career Academy with Atlanta Technical College to name a few. We have embraced a Charter System District model and cluster planning that will mean investments in signature programs for each cluster that creates pathways from kindergarten to graduation.

But we have to do more … because we are a district performing far below the potential of our kids.

Being only weeks into the implementation of our Turnaround Strategy (I invite you to go here to learn more about it), I already have much to report. In addition to the acceleration of the roll-out of social and emotional learning in schools, we have made progress in recruiting turnaround principals and teachers, and providing targeted professional learning for teachers. We are also launching high-impact tutoring in targeted schools immediately as well as a Spring Break Academy this April.

Last semester, we announced a Request for Qualifications (RFQ) to solicit interested and qualified education partners who can provide turnaround services, intervention, and supports to dramatically improve student achievement in the short and long term.

At the Feb. 1 meeting of the Atlanta Board of Education, we will present three potential education partners who emerged as finalists to support turnaround work. The Rensselaerville Institute’s School Turnaround program, a nonprofit leadership development initiative designed to assist principals to achieve rapid improvement at low-achieving schools, submitted a proposal to support schools and leaders across the district. The other partners are non-profit organizations with track records of strong student achievement and have submitted proposals to work with schools in the Carver Cluster.

Purpose Built Schools, an arm of Purpose Built Communities and a partner organization with Charles R. Drew Charter School, has proposed to operate Thomasville Heights and Slater elementary schools, Price Middle School and Carver High School. The Kindezi Schools, which runs two successful charter schools in Atlanta, has offered to operate Gideons Elementary School. While both organizations are current charter operators, APS, through this RFQ process, is only considering partnerships that would involve Kindezi and/or Purpose Built Schools serving neighborhood schools with traditional attendance boundaries, not charter schools.

We will spend the next five weeks exploring the big ideas proposed by these partners, and we will do so through community meetings and open houses.

But there are other changes that must occur in the near future and this involves the operating models of some schools in our district. Let me stress first: We do not take the matter of operating model changes lightly. Therefore, we conducted a thorough analysis that considered:

We filtered all considerations through the guiding principles of our Turnaround Strategy. And as a result, I will recommend the following plan to the Atlanta Board of Education on Monday, Feb. 1, for action at its March 7 meeting:

  • Merge Grove Park Intermediate with Woodson Primary in the Douglass Cluster

During the 2012 redistricting process, Woodson Primary School was created as a K-2 site, serving the same attendance zone as Grove Park Intermediate School, which has 3rd through 5th grades. Grove Park’s three-year CCRPI average is 46.5, the third lowest in the district, while Woodson’s 2014 CCRPI is 83.2. Both schools are significantly under-enrolled and need renovations. To ensure stronger alignment between the primary and intermediate program, the schools will consolidate on the Grove Park campus at the start of the 2016-17 school year.

I am pleased to announce that I plan to recommend Dr. Susan Crim McClendon, a veteran APS administrator with a strong track record of performance including her work at Woodson Primary, as the principal of the new merged school.

A proposed Special-Purpose Local-Option Sales Tax (SPLOST) could provide as much as $18.5 million for renovations at Grove Park. The vacated Woodson site will be considered for a possible early childhood center.

  • Close Bethune Elementary and open a new innovative K-8 STEM academy at Kennedy Middle in the Washington Cluster

Ever since Kennedy Middle closed during a 2012 redistricting process, the community has asked APS to find ways to repurpose the building and leverage the asset as part of the community’s redevelopment efforts. We hope to use as much as $2 million from current SPLOST funds for facility improvements to the Kennedy building this summer and then – contingent upon SPLOST 2017 funding – another $10 million for a larger scale renovation. The community will be encouraged to participate in a planning process for the new academy including setting the vision for the school, identifying potential STEM partners and ultimately naming the new academy.

I will be recommending Dr. Diamond Jack as the new principal for this STEM school. She has built a strong foundation for STEM as principal of Venetian Hills Elementary and has experience as a middle school math and science teacher as well.

Reopening the school – under the guidance of a turnaround leader with STEM experience – will address Bethune’s three-year CCRPI average of 42.1, the second lowest in the district. Additionally, a new school – starting as a K-5 and adding a middle grade a year in subsequent years – would meet current academic needs and the anticipated growth of the Westside.

  • Merge Connally Elementary with Venetian Hills Elementary in the Washington Cluster

For the new school year, students from both schools would attend classes at Connally, following building improvements this summer. Connally has the third lowest three-year CCRPI average (46.5) in the district; Venetian Hills’ 2014 CCRPI is 76.8. Both schools have very low enrollment numbers and require significant renovations.

I recently appointed Lincoln Woods, an APS veteran and southwest Atlanta native, as principal of Connally, and he has made great strides in rebuilding the culture of the school and building strong partnerships. I’m confident that he will continue his success in a merged school.

About $23.5 million in SPLOST 2017 has been budgeted for a full-scale Connally renovation to serve the merged student population. The Venetian Hills site is also being considered for an early childhood center.

We remain committed to including families, communities and staff in the operating model changes and the education partnership selection process, and we will implement this work in an open, transparent manner. We have scheduled a series of conversations with our stakeholders over the next several weeks to share more about the Turnaround Strategy, proposed school changes and education partners. You can learn more about those sessions here; and I encourage all of you to attend and participate.

Change is never easy. But we must do what is best for students and our mission to prepare each and every one of them for graduation and college/career.

Time to “Max the Vote” for Toomer Elementary School!

Kindergarten students are incredibly curious. Whenever I visit kinder classrooms you notice two things – they love to ask questions and they love to move!

Toomer Elementary School kindergarten teacher Emily Max is a finalist in the $100K Farmers Insurance Dream Big Teacher Challenge grant contest.

Toomer Elementary School kindergarten teacher Emily Max is a finalist in the $100K Farmers Insurance Dream Big Teacher Challenge grant contest.

Emily Max and her kindergarten students at Toomer Elementary School are no different. When Emily decided to apply for a $100,000 grant through the Farmers Insurance Dream Big Teacher Challenge contest, it was no surprise that her entry would involve – what else – movement. But Emily takes it a step further. She wants EVERYBODY, not just her kindergarten students, moving. That includes those students who have mobility issues that may keep them from joining in on all the fun activities inside and outside of the school.

Emily’s entry into the contest calls for a total remake of the playground at Toomer, located in the historic Kirkwood community. It would include a rubberized floor, ramps, lower stairs, more equipment – both large and small – and a much larger play area, all to make the playground more inclusive for not only Toomer students, but for the every child in the Kirkwood community.

She says replacing mulch with a rubberized floor and adding ramps and lower stairs will allow children in wheelchairs or who use walkers greatly improved access to the playground. Also, adding smaller equipment will give the little kids more options, as most of the current equipment is for the bigger kids. And of course, an overall larger play area means more room for more kids! Check out these video features on Emily’s dream:

http://www.fox5atlanta.com/good-day/33784148-story

https://www.youtube.com/watch?v=_yL1bJArwO8

Emily Max is interviewed by FOX5 Atlanta reporter/anchor Ron Gant for a story that aired on "Good Day Atlanta."

Emily Max is interviewed by FOX5 Atlanta reporter/anchor Ron Gant for a story that aired on “Good Day Atlanta.”

Last month, Emily was notified that her entry was selected as one of 15 nationwide finalists – out of more than 3,500 applicants – for the grant. Now that she has done the hard part, it’s time for us to do ours!

Emily needs us to vote for her entry – once a day, every day – by going to this link, http://tinyurl.com/q7fwkmf, and following the instructions at the top of the page. As you will see, you have to be logged in to Facebook in order to vote. When voting ends on Oct. 31, the entry with the most votes will win the $100,000 grant. Emily expects the winning entry to be announced sometime in November.

Emily Max  needs us to vote for her grant proposal to expand and enhance the playground at Toomer Elementary School, so that it is more accessible and fun for all children in the community,.

Emily Max needs us to vote for her grant proposal to expand and enhance the playground at Toomer Elementary School, so that it is more accessible and fun for all children in the community.

So let’s make sure Emily, Toomer Elementary, the Kirkwood community and APS come out winners! Remember, vote once a day, every day! Let’s all #MaxtheVote!

Emily Max - Farmers Insurance banner